"Awesome ale, absolutely awesome. I sampled it at the Great Canadian Beer Festival and was delighted to discover, via the miracle of the internet, that a BC liquor store relatively close to me has a few 6 packs. They won’t have them for long!"

–Dave Kmiecik

 

News

Arctic Red no more! Meet Yukon Red

Posted on January 08, 2007 at 2:20 PM in Product

New Year, New Look

We have renamed our beloved Arctic Red to Yukon Red. It is also sporting a new streamlined look. We have been struggling with Molson over the ‘arctic’ word in the name for some time, since Molson has it trademarked for brands they don’t use. Molson offered to license the name to us free, which looks like a good deal at first. But….

Then we got to thinking. Why would we build an unbelievable reputation, win international awards just to have Molson own the name? Why would we advertise for them? Doesn’t make sense. So after many deliberations and many names, we concluded that they all sounded fake and contrived. So, we went simple, Yukon Red. We are proud of the name and new look and think you will be to.

Next on the docket is Yukon Gold. We have decided it is time for a new look which will be released later this year and we will be keeping you up to date.